{"id":770,"date":"2026-02-17T07:55:57","date_gmt":"2026-02-17T07:55:57","guid":{"rendered":"https:\/\/icobi.nsbm.ac.lk\/2025\/?p=770"},"modified":"2026-02-17T07:58:01","modified_gmt":"2026-02-17T07:58:01","slug":"pre-conference-of-icobi-2025","status":"publish","type":"post","link":"https:\/\/icobi.nsbm.ac.lk\/2025\/pre-conference-of-icobi-2025\/","title":{"rendered":"Pre-Conference of ICOBI 2025\u00a0"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"770\" class=\"elementor elementor-770\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7959d6b e-flex e-con-boxed e-con e-parent\" data-id=\"7959d6b\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1c7e9f8 e-flex e-con-boxed e-con e-child\" data-id=\"1c7e9f8\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7435a35 elementor-widget elementor-widget-heading\" data-id=\"7435a35\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Pre-Conference of ICOBI 2025 <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fbd048c elementor-widget elementor-widget-text-editor\" data-id=\"fbd048c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span data-contrast=\"auto\">The 2025 edition of the International Conference on Business Innovation (ICOBI), organized by the Faculty of Business at NSBM Green University, is scheduled to take place later this week. In anticipation of ICOBI 2025, a Pre-Conference Session was successfully held as an insightful prelude to the main event.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Serving as an insightful prelude to the main conference, the Pre-Conference provided an engaging platform for academic dialogue and intellectual exchange, featuring two distinguished scholars who shared valuable perspectives on research development and academic publishing.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">The session featured keynote addresses by Dr.\u00a0Dinuka\u00a0Wijetunga, Senior Lecturer at the Department of Marketing, University of Colombo, on \u201cDeveloping an Argument in Research: The Pyramid Principle\u201d, and Dr. Payal Kumar, Dean of Research &amp; Management Studies at the Indian School of Hospitality (ISH), India on \u201cTransforming into a Book: Strategies for Academic Publishing\u201d.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f2db9a elementor-widget elementor-widget-image-gallery\" data-id=\"8f2db9a\" data-element_type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-image-gallery .gallery-item{display:inline-block;text-align:center;vertical-align:top;width:100%;max-width:100%;margin:0 auto}.elementor-image-gallery .gallery-item img{margin:0 auto}.elementor-image-gallery .gallery-item .gallery-caption{margin:0}.elementor-image-gallery figure img{display:block}.elementor-image-gallery figure figcaption{width:100%}.gallery-spacing-custom .elementor-image-gallery .gallery-icon{padding:0}@media 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https:\/\/icobi.nsbm.ac.lk\/2025\/wp-content\/uploads\/2026\/02\/Pre-Conference-of-ICOBI-2025-2.jpg 1037w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Pre-Conference of ICOBI 2025 The 2025 edition of the International Conference on Business Innovation (ICOBI), organized by the Faculty of Business at NSBM Green University, is scheduled to take place later this week. In anticipation of ICOBI 2025, a Pre-Conference Session was successfully held as an insightful prelude to the main event.\u00a0 Serving as an &hellip; <\/p>\n<div class=\"link-more\"><a href=\"https:\/\/icobi.nsbm.ac.lk\/2025\/pre-conference-of-icobi-2025\/\" class=\"more-link\">Read More<span class=\"screen-reader-text\"> &#8220;Pre-Conference of ICOBI 2025\u00a0&#8220;<\/span><\/a><\/div>\n","protected":false},"author":1,"featured_media":778,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-770","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/icobi.nsbm.ac.lk\/2025\/wp-json\/wp\/v2\/posts\/770","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/icobi.nsbm.ac.lk\/2025\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/icobi.nsbm.ac.lk\/2025\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/icobi.nsbm.ac.lk\/2025\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/icobi.nsbm.ac.lk\/2025\/wp-json\/wp\/v2\/comments?post=770"}],"version-history":[{"count":4,"href":"https:\/\/icobi.nsbm.ac.lk\/2025\/wp-json\/wp\/v2\/posts\/770\/revisions"}],"predecessor-version":[{"id":782,"href":"https:\/\/icobi.nsbm.ac.lk\/2025\/wp-json\/wp\/v2\/posts\/770\/revisions\/782"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/icobi.nsbm.ac.lk\/2025\/wp-json\/wp\/v2\/media\/778"}],"wp:attachment":[{"href":"https:\/\/icobi.nsbm.ac.lk\/2025\/wp-json\/wp\/v2\/media?parent=770"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/icobi.nsbm.ac.lk\/2025\/wp-json\/wp\/v2\/categories?post=770"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/icobi.nsbm.ac.lk\/2025\/wp-json\/wp\/v2\/tags?post=770"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}